Years ago, my friend and (now retired) colleague Ellen Shankman, a trademark attorney, drew my attention to a phenomenon in Israel regarding patent applications: lots of Israelis think that filing a patent application means they’ve won the lottery, when it’s more like buying a lottery ticket.
I thought of the analogy today not with respect to patent applications, but with regard to a meme that’s been making its way among Jews on social media: a photo from the USPTO’s database of trademark applications, showing data for a trademark application, asserting that “The Federal government of the United States issued trademark rights” for a particular phrase, and that therefore the “owner” could prevent others from using the mark. See the photos below.
What’s got these commenters and re-Tweet-ers and other all excited is that the mark is for the phrase “From the river to the sea, Palestine will be free” – the phrase that means the Jews should be kicked out of Israel (alive or dead), the phrase that hordes of brainless US college kids have now adopted and mindlessly repeat. While I share the sharers’ desires and sentiments, their comments display multiple misunderstandings of TM law.
The first and most obvious, of course, is that this is just a TM application filed at the US Patent and Trademark Office (PTO), not a registered mark, and an application gives the applicant no enforceable rights.
Then there’s the issue of use: to register a mark in the USA, you have to show use of the mark in commerce, and this application doesn’t allege a first use. Rather, it’s what’s called an “intent to use” application, which means that at some point during the examination process, the applicant will have to show that it actually used the mark in commerce. Failure to do that = no registration.
This leads to a more general and more important observation, namely that there’s no guarantee that the application will mature into a registration. The examiner might not allow it; or it might be allowed by then opposed and the PTO’s Trademark Trial and Appeal Board (TTAB) might not allow the registration; and even if TTAB allows it, TTAB might get overturned on appeal to a Federal court. And even should registration occur, if an enforcement action is then brought, the validity or enforceability of the registration can be challenged as an affirmative defense.
Finally, and most importantly, trademark applications list classes of goods and services to which the mark will be applied; gaining registration does not allow the registrant to preclude all uses of the mark in all areas, especially not the spoken word. The application in question says that the mark is to be used in connection with hats and t-shirts. That doesn’t cover placards or signs, and – sorry to be the party-pooper here – it doesn’t cover words shouted by Jew-haters and other idiots.
Bottom line, this is a cute idea, an example of the yiddische kop in action (as evidenced by the correspondence address given, which is for the form [email protected]). I wish the applicant luck in getting the mark registered. But social network denizens, please don’t get ahead of yourselves. It’s just a trademark application, and at the end of the day, even if registered it ain’t gonna do much in the battle against evil.
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