Yesterday I wrote about Tom Lehrer dedicating his songs to the public. Turns out that his output includes a song that’s a wonderful illustration of technological obsolescence. But a word of background.
The idea behind patents is that by disclosing technological innovations in a manner that enables others to copy those innovations, and by providing the disclosers with a limited period of exclusivity in exchange for that disclosure (viz. a patent), competitors will both be able to implement the technology when the patent expires, and, if the technology is of sufficient commercial interest, be spurred to get around the patent(s), either by developing completely new technology, or by identifying limitations of the patents (in the extreme case, determining that the patents are invalid) and designing around those limitations. In the end, competition in the field often leads to lower prices for end users, and improvements in technology. Either way, it’s a variation on the idea that the Talmud expresses as קינת סופרים תרבה חכמה.
In retrospect, Tom Lehrer’s “Polaroid Photography Song” in its 1980 version illustrates this. In the unlikely event that there are readers who aren’t familiar with Polaroid photography, Polaroid was a big deal in the 1960’s and 1970’s, and even through much of the 1980’s. Photography until that point had required taking film to a laboratory to be developed (or to one’s own darkroom), which generally meant waiting a few days for the lab to develop the picture, and that was only after the roll of film was used up. So it could be weeks or months before one saw his pictures. Edmund Land and his company Polaroid came out with fast, self-developing film, allowing photographers to see their photos on-the-spot, within minutes of taking them.
The Lehrer Song lists some of the many uses to which this could be put to use (sung to the tune of “The Major General’s Song”, the same G&S tune that Lehrer used for The Elements Song):
Of uses for our photographs you'll find a multiplicity,
From quality control to advertising and publicity,
Computer graphics, diagnostics, also radiometry,
Endoscopy and dentistry and microdensitometry,
And micrometalography and paper chromatography,
Spectrography, thermography, and color scintillography,
For studies biomedical and studies anatomical,
[soft] For bodies microscopic and
[loud] For bodies astronomical!
CHORUS: For bodies microscopic and for bodies astronomical,
For bodies microscopic and for bodies astronomical,
For bodies microscopic and for bodies astronomic-omical!
Geology, oncology, pathology, myology,
Astrology ---astrology? ---forget it , my apology ---
With spectroscopes, oscilloscopes, and cam'ras ultrasonical,
There's hardly any science that is missing from this chronicle.
CHORUS: With spectroscopes, oscilloscopes, and cam'ras ultrasonical,
There's hardly any science that is missing from this chronicle.
Acoustical holography, computerized tomography,
Diffraction crystallography and autoradiography.
In short, in ev'ry field from cosmic rays to choreography
There's bound to be a way of using Polaroid photography.
CHORUS: In short, in every field from cosmic rays to choreography
There's bound to be a way of using Polaroid photography.
[Getting faster and faster:]
In short, in ev'ry field from cosmic rays to choreography
There's bound to be a way of using Polaroid photography.
CHORUS: In short, in every field from cosmic rays to choreography
There's bound to be a way of using Polaroid photography.
Eastman Kodak, at the time a giant in the photography field, decided it could make its own line of fast-developing film and cameras, without infringing Polaroid’s patents. Oops. Polaroid sued, and Kodak lost, big time, ultimately settling to pay Polaroid upward of nine hundred million dollars.
But where are Polaroid and Kodak today? They’ve both been usurped by digital photography (and Kodak, ironically, was one of the innovators of digital photography but didn’t realize how this would upend its film business). You can read the story in Ronald Fierstein’s “A Triumph of Genius”.
So yes, a good patent portfolio can protect your product line from copyists. But it can’t stop others from coming up with something better…and if it’s a really good portfolio, that’s exactly what it’s supposed to do.
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